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Why is rum still stuck on the runway? - Comment
2016-07-13 16:25:00| Daily beverage news and comment - from just-drinks.com
For years, rum was lined up to be the spirits industry's next big thing. And yet, for all the shining promise of the category's mix of heritage, mixability and positive lifestyle cues, that potential has never quite been fully exploited, particularly in the vital US market. Richard Woodard reports.
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