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Home › Why single malt Scotch must ignore its core consumer - Comment

 

Why single malt Scotch must ignore its core consumer - Comment

2019-10-15 17:35:00| Daily beverage news and comment - from just-drinks.com

Despite drawing criticism from certain quarters, the Scotch whisky category must continue to strive for greater inspiration and innovation if it is to maintain its current trajectory, argues Neil Ridley.

Tags: comment single core consumer

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