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Why spirits marketers should be proud of their luxury efforts - Comment

2016-03-31 16:18:00| Daily beverage news and comment - from just-drinks.com

Earlier this month, at the annual CAGE conference in London, LVMH CFO Jean-Jacques Guiony presented an eye-opening look at how the luxury goods category operates. What can the spirits category learn from Guiony's observations? Ian Buxton takes a look.

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