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Why the coronavirus paves the way for e-commerce, omnichannel push - consumer trends

2020-05-11 11:25:00| Daily beverage news and comment - from just-drinks.com

COVID-19 continues to affect consumer trends in all markets, throwing some off course and speeding others up - including the shift to e-commerce. As more FMCG companies look at direct-to-consumer options, retailers will need to pivot to an omnichannel presence when lockdown is lifted, says consumer trends commentator Lucy Britner.

Tags: consumer trends push ecommerce

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