je.st
news
Why there must be more to your spirits brand than provenance and quality - comment
2020-02-27 14:40:00| Daily beverage news and comment - from just-drinks.com
More than ever, the spirits industry is obsessed with buzzwords. In his latest outing for just-drinks, however, category commentator Richard Woodard suggests terms like 'provenance' and 'quality' play a smaller part in the consumer's decision-making process than we would believe.
Tags: your
comment
quality
brand
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|
||||||||||||||||||||