je.st
news
Why there's room for both Coca-Cola Energy and Monster - Comment
2019-04-03 16:48:00| Daily beverage news and comment - from just-drinks.com
With The Coca-Cola Co's "test and learn" attitude to new product launches, the group's latest move in the energy drinks sector is not a stretch. But, with a stake in major energy player, Monster Beverage Corp, the logic appears unclear. just-drinks deputy editor Lucy Britner explains why there is room for both brands in the burgeoning energy category.
Tags: comment
room
energy
monster
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|
||||||||||||||||||||