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Will Diageo's American Anthem make vodka great again? - Comment

2018-05-30 18:23:00| Daily beverage news and comment - from just-drinks.com

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.

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