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Will Nike's bet on women work?

2015-04-14 21:08:42| Footwear - Topix.net

The battle to win over women fitness enthusiasts continues to rage, and Nike is the latest brand to jump in the fray. On Sunday, Nike unveiled its global campaign""#betterforit," with a video during the 2015 MTV Movie Awards, aiming to encourage women all over the world to push themselves beyond their comfort zones in their fitness quests - be it running that extra mile on their jogs or pushing themselves further during that yoga stretch.

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