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Will blending bubbles with functionality kill CSDs? - NPD trends

2017-11-29 11:51:00| Daily beverage news and comment - from just-drinks.com

There's a popular saying that goes "when it rains, it pours". Carbonated soft drink marketers know the feeling, as the segment's consumption declines seem to be never-ending. In the US market alone, per-capita consumption of CSDs is down by roughly one-third since 1999, according to GlobalData. A new burst of innovation in healthy carbonated drinks could accelerate those declines.

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