Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1 Roughly one-quarter of ad spending aimed at Facebook users aged 1864 was directed to the 1824 bracket in Q1, according to a report from Nanigans. That figure should perhaps have been lower, as the 1824 demographic proved the worst-monetizing group, with revenue-per-click (RPC) at $0.61, […]
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