YETI Coolers, the premium outdoor product brand that created the Tundra and Roadie hard coolers, Hopper portable coolers, and the Rambler family of vacuum-insulated stainless steel drinkware is pleased to announce that Matt Reintjes is joining the company as its Chief Executive Officer. Reintjes comes to YETI from Vista Outdoor Inc., where he most recently ran that company's $900 million Outdoor Products division.