Home › "Zero-based budgeting hasn't been successful in building brands" - just-drinks speaks to Ross Colbert, MD of global beverages at KPMG Corporate Finance - Part I
 

Keywords :   


"Zero-based budgeting hasn't been successful in building brands" - just-drinks speaks to Ross Colbert, MD of global beverages at KPMG Corporate Finance - Part I

2020-05-05 15:27:00| Daily beverage news and comment - from just-drinks.com

Late last week, just-drinks caught up with Ross Colbert, the MD of global beverages at KPMG Corporate Finance in New York. In the first part of our exclusive two-part interview, Ross looks at how the drinks industry's M&A landscape has evolved, what the coronavirus will do to company valuations and the rise of the 'hybrid consumer'.

Tags: i part global finance

Category:Food and Related Products

Latest from this category

All news
»
11.01The FTSE 100 has hit a record high. Is now the time to start investing?
11.01The FTSE 100 has hit a record high. Is now the time to start investing?
11.01'I had no electricity for six months': American families struggle with soaring energy prices
11.01'I had no electricity for six months': American families struggle with soaring energy prices
11.01The real impact of roadworks on the country - and why they're set to get worse
11.01Google employee made redundant after reporting sexual harassment, court hears
10.01This Week in Agribusiness, January 10, 2026
10.01This Week in Agribusiness, January 10, 2026
More »