Home › just On Call - Heineken eyes younger drinkers with "sexy" branding
 

Keywords :   


just On Call - Heineken eyes younger drinkers with "sexy" branding

2013-12-05 17:55:00| Daily beverage news and comment - from just-drinks.com

Heineken's CEO has said the company needs to make its brands "sexy" in Europe to attract younger drinkers as baby boomers disappear from the beer market.

Tags: with call eyes sexy

Category:Food and Related Products

Latest from this category

All news
»
14.05Cow dung's key role in India's energy industry
14.05May hay stocks provide early perspective on 2024 hay supply
13.05Dantex announces new digital director for Pico division
13.05Tonny De Beer Joins First Quality
13.05Join us for the 2024 Global Hog Industry Virtual Conference
13.05New version of Chat-GPT can teach maths and flirt
13.05Eastern North Pacific Tropical Weather Outlook
13.05Melinda French Gates to quit Gates Foundation
More »