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You want AIs with that? McDonald's buys into machine learning

2019-03-27 21:25:13| BBC News | Business | UK Edition

The American burger chain is acquiring a tech start up that will help it predict customers' orders.

Tags: learning machine buys ais

 

Former McDonalds exec pens, The Battle To Do Good

2019-01-16 22:29:00| Beef

Bob Langert, former McDonalds executive, publishes a new book titled, The Battle To Do Good: Inside McDonalds Sustainability Journey, which describes the brands battle to address hot-button issues, including sustainable beef, animal welfare and more.

Tags: to good battle exec

 
 

McDonald's loses case against Irish rival

2019-01-15 14:59:44| BBC News | Business | UK Edition

Supermac's hailed the end of the "McBully" after winning the trademark case.

Tags: case irish rival loses

 

McDonalds puts the hammer down on antibiotics

2018-12-11 22:39:00| Beef

McDonalds announces commitment to source beef raised without routine antibiotics.

Tags: puts hammer antibiotics mcdonalds

 

In a consumer-driven market, McDonalds works to keep consumers informed

2018-12-05 15:57:00| Beef

For McDonalds, and fast food companies like them, the evolution of what a customer wants in relation to what a customer wants to know has never been higher.

Tags: works market informed consumers

 

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