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US: Big brewers should ditch brand extensions for new styles - research

2014-01-29 13:31:00| Daily beverage news and comment - from just-drinks.com

Mainstream US brewers have mostly failed to have a "lasting impact" on sales with expensive brand extensions and should instead copy craft brewers by launching new styles, according to a new report.

Tags: research big brand styles

 

Victory Brewing among three dozen brewers at planned Bierfest

2014-01-21 21:52:09| Beverages - Topix.net

Held on Saturday Feb. 22, Bierfest will be hosted by the German Society of Pennsylvania , a nonprofit organization celebrating its 250th anniversary.

Tags: planned victory dozen brewing

 
 

Analysis - Global brewers face 'small is beautiful' approach to tackle craft creep

2014-01-17 14:13:00| Daily beverage news and comment - from just-drinks.com

How will global brewers - particularly in the US - cope with the on-going threat of craft beer in the coming years? And, what impact is the rise of craft having on the market?

Tags: small global analysis face

 

GLOBAL: Brewers must look to Vietnam to replace BRIC growth - study

2014-01-15 16:17:00| Daily beverage news and comment - from just-drinks.com

Vietnam is the "stand out" market for brewers looking to replace spluttering BRIC growth, a new study has claimed.

Tags: study global growth replace

 

German brewers fined over price fix

2014-01-13 18:40:35| BBC News | Business | UK Edition

German competition authorities fine five big breweries a total of 106.5m euros (88.8m; $145m) for illegal price-fixing.

Tags: price german fix fined

 

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