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Vevo partners with TVision to track video content engagement
2020-01-29 15:30:34| Digital TV News
Vevo has partnered with TVision to understand how viewers engage with its content. TVisions data identifies how long viewers stay engaged with videos, viewer demographics, and how viewers watch videos - including co-viewing and bingeing.
Tags: content
video
track
partners
AT&T U.S. down 1,164k; Vrio up 25k video subs in 4Q 2019
2020-01-29 13:30:01| Digital TV News
AT&T (NYSE:T) has reported results for the fourthd quarter of 2019. Total U.S. video subscribers were down 1.164 million in the quarter with AT&T TV NOW accounting for 219,000 of the losses. For Vrio in Latin America, net subscribers were up by 25,000.
Molson Coors takes aim at Anheuser-Busch InBev in Saint Archer Gold Super Bowl ad - video
2020-01-29 13:04:00| Daily beverage news and comment - from just-drinks.com
Molson Coors Beverage Co's Saint Archer Gold light lager brand will use this weekend's Super Bowl to take a swipe at rival Anheuser-Busch InBev-owned Michelob Ultra.
PepsiCo gives horror twist to Mtn Dew Super Bowl ad - video
2020-01-29 12:49:00| Daily beverage news and comment - from just-drinks.com
PepsiCo is to air a Super Bowl ad that parodies horror movie classic The Shining, the company has revealed, as the company gives the first look at its line-up for this weekend's big NFL game.
OTT video revenue to grow to over $200 billion by 2024
2020-01-28 15:00:28| Digital TV News
The Over-the-Top (OTT) video market will surpass US$200 billion by 2024, with 90% of that value fueled by subscription and advertising revenue, according to ABI Research. Subscriptions in the Asia-Pacific region have grown significantly.
Tags: video
grow
revenue
billion
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