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How Anheuser-Busch InBev and Diageo are revolutionising drinks marketing - Consumer Trends

2018-03-20 10:35:00| Daily beverage news and comment - from just-drinks.com

There was a time, not so long ago, when occasion-based drinks marketing meant advertising your lager brand in an ad during a World Cup football match. Not anymore - things have become a lot more complicated since then.

Tags: marketing consumer trends drinks

 

Anheuser-Busch InBev hails "transformational" blockchain technology in logistics pilot

2018-03-15 16:07:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev, along with several other firms, has successfully tested a blockchain solution, intended to simplify international shipping. 

Tags: technology pilot logistics hails

 
 

Anheuser-Busch InBev makes wine move with Swish stake buy

2018-03-13 17:24:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev has made its second incursion into the wine category, through the acquisition of a stake in US-based Swish Beverages.

Tags: buy makes move wine

 

Anheuser-Busch InBev deal gives FY2017/18 boost to C&C Group cider volumes - trading update

2018-03-13 11:08:00| Daily beverage news and comment - from just-drinks.com

A distribution deal with Anheuser-Busch InBev has helped turn around C&C Group's UK cider volumes, but the company continues to struggle in Ireland.

Tags: group update deal trading

 

Anheuser-Busch InBev launches 7oz Michelob Ultra bottles 

2018-03-12 17:09:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev has rolled out a smaller pack size for its low-carb beer brand as it looks to reach consumers on more occasions. 

Tags: ultra launches bottles inbev

 

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