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Memjet appoints new global marketing communications director

2019-08-12 15:33:00| Label and Narrow Web Breaking News

Oscar Ibarra will lead all facets of Memjets marketing communications strategy to enhance demand and build equity for the brand.

Tags: global marketing director communications

 

The Eight Core Elements that Every B2B Marketing Plan Must Have.

2019-08-06 22:45:35| AutomotiveDigest.com - Automotive Industry News

The Article <a href="https://automotivedigest.com/wp-content/uploads/2019/08/8CoreMarketingElements-whtpaper-v1.pdf/8coremarketingelements-whtpaper-v1/" rel="attachment wp-att-202880"><img src="https://automotivedigest.com/wp-content/uploads/2019/08/b2b-marketing-450x150.jpg" alt width="450" height="150" class="aligncenter size-medium wp-image-202876"> <strong><span style="Font-size:150%;">The Eight Core Elements that Every B2B Marketing Plan Must Have.</span></strong></a> appeared first on Automotive Digest.

Tags: have must plan marketing

 
 

Can marketing turn beverage consumers into unconscious environmentalists? - Sustainability Spotlight

2019-07-31 15:54:00| Daily beverage news and comment - from just-drinks.com

In just-drinks' latest look at sustainability, Ben Cooper asks if companies can use their marketing muscle to nudge consumers into making more sustainable choices in the beverage aisle - whether they realise it or not.

Tags: marketing turn consumers spotlight

 

Infographic How to Build A B2B Influencer Marketing Strategy for 2020

2019-07-30 14:46:50| Marketing and Public Relations - M&O

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase influencer marketing their minds quickly jump to an image […] The post Infographic – How to Build A B2B Influencer Marketing Strategy for 2020 appeared first on Newsroom.

Tags: for marketing build strategy

 

The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Sharks Perspective Podcast

2019-07-25 13:17:43| Marketing and Public Relations - M&O

TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world. Weve gathered some of the highlights from Lee and Kenneths fascinating and insightful conversation here, to help you learn more about […] The post The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast appeared first on Newsroom.

Tags: search top content marketing

 

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