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Understanding the Consumer Journey
2013-03-13 21:42:41| AutomotiveDigest.com - Automotive Industry News
Tailoring advertising efforts to engage customers throughout their discovery process Last month, thousands of dealers, thought leaders and allied industry members met at the NADA Convention and Expo to get critical industry news and learn best practices for growing their businesses. Workshops covered a range of topics, including the importance of understanding the multiple influence points shoppers hit throughout their buying experience what many refer to as the consumer journey. In her NADA workshop, Digital Moments that Matter, Lindsay Shultz of Google reiterated the importance of a strong online presence by highlighting that 90% of car shoppers do research online. Schultz pointed to the ZMOT Automotive study, one of a handful of models discussed at the convention that suggests a strong shift away from the traditional buying funnel. [More ... ]The Article Understanding the Consumer Journey appeared first on Automotive Digest.
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Coke Drums Prepare for Final Journey
2013-03-05 07:57:04| Energy - Topix.net
The final pair of coke drums bound for Chevron's El Segundo refinery will travel a quarter-mile up Harbor Drive and Herondo Street to a staging area at the corner of Herondo Street and Pacific Coast Highway on Monday night.
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Coke Drums Prepare for Final Journey
2013-03-05 07:54:18| Oil & Gas - Topix.net
The final pair of coke drums bound for Chevron's El Segundo refinery will travel a quarter-mile up Harbor Drive and Herondo Street to a staging area at the corner of Herondo Street and Pacific Coast Highway on Monday night.
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prepare
journey
drums
03.21: The Musician's Journey: Crafting Your Career Vision and Plan
2013-02-12 21:36:33| Powells Books Events Calendar
Jill Timmons's The Musician's Journey: Crafting Your Career Vision and Plan (Oxford Univ.) is a resource guide for midcareer musicians, performing artists, music teachers, and advanced music students who have completed the bulk of their professional training and are looking to develop their careers. Timmons illustrates her vision-to-plan process through the stories of musicians whom she has guided successfully in her work as a music consultant.
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Journey beneath the surface of the Earth
2013-02-10 16:59:00| Climate Ark Climate Change & Global Warming Newsfeed
Mercury News: A group of six UC Santa Cruz researchers is making its way back from Antarctica after nearly three months of work in the frozen wilderness. The scientists and engineers were part of a crew of 50 that drilled through a half mile of ice to explore a lake hidden under the West Antarctic Ice Sheet. The project, called Whillans Ice Stream Subglacial Access Research Drilling -- or WISSARD, includes nine collaborating institutions from across the U.S. The UCSC team focused on how the flow of water...
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