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Google, Facebook launch bidding war for Waze

Google is reportedly bidding for crowd-sourced map app provider Waze, igniting a possible bidding war with Facebook.

Could the search giant be making a play to keep Facebook out of its domain? [Read more]

The navigation app would give the social network a way to insert itself into the lucrative mobile search business owned by Google. [Read more]

The social network could be eyeing a purchase of the company known for its social navigation app, says business Web site Calcalist. [Read more]

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