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The wine category in 2020 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS
2020-12-16 11:58:00| Daily beverage news and comment - from just-drinks.com
As the end of the year approaches, just-drinks takes an in-depth look at the stories that made the headlines in 2020 across the global drinks industry. In part IV, Ben Cooper picks out the highs and the lows for the global wine category.
The spirits category in 2020 - just-drinks' Review of the Year, Part III - FREE TO ACCESS
2020-12-15 13:44:00| Daily beverage news and comment - from just-drinks.com
COVID-19 dominated 2020, a year that will be forever linked to the novel coronavirus that has killed millions and brought parts of the world to a virtual standstill. For the spirits industry, business for a long time to come will be split into pre- and post-COVID, partly because of the unprecedented disruption but also because of the major trends and new consumer drivers set in action by the global pandemic.
What just-drinks said about the soft drinks category - The review of 2020 - FREE TO ACCESS
2020-12-14 17:49:00| Daily beverage news and comment - from just-drinks.com
With the end of the year looming, we take a look back at 2020. Here are the ten most-read articles written by our soft drinks experts, led by category commentator Lucy Britner, over the last 12 months.
What just-drinks said about the beer category - The review of 2020 - FREE TO ACCESS
2020-12-14 13:44:00| Daily beverage news and comment - from just-drinks.com
With the end of the year looming, we take a look back at 2020. Here are the ten most-read articles written by our beer experts, led by category commentator Stephen Beaumont, over the last 12 months.
"It's okay to fail, but do it fast and do it cheap" - just-drinks speaks to Atom Labs global head of NPD, Rosie Milsom
2020-12-14 12:53:00| Daily beverage news and comment - from just-drinks.com
UK drinks company Atom Brands is the third arm of Atom Group, a consortium of drinks businesses that also includes online spirits retailer Master of Malt and sales network Maverick Drinks. In 2018, the group was bought by Anheuser-Busch InBev, marking another step on the company's journey from producing just 24 bottles of gin a week in 2012 to an estimated half-a-million bottles in total this year. Last week, Atom Brands revealed Atom Labs, an NPD platform tasked with developing spirit ranges based on customer feedback from Master of Malt data. The company can go from idea to execution in just six weeks, allowing it to test what works on Master of Malt before committing fully. Products that have already come off the Atom Labs assembly line include Jaffa Cake Gin and Burnt Ends, an American whiskey designed to pair with barbecued food. Speaking to just-drinks after the launch, Atom Group's global head of NPD, Rosie Milsom, talks about how Atom Labs aims to disrupt the spirits industry through trial and error, COVID's impact on the project and A-B InBev's hands-off approach to ownership.
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