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Apple boss lauds augmented reality

2017-10-12 00:02:59| BBC News | Business | UK Edition

Apple's chief executive suggested virtual reality could isolate users and was less "profound".

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PTC updates ThingWorx Studio augmented reality technology

2017-10-10 15:56:00| Daily apparel & textile news and comment - from just-style.com

Software firm PTC is giving its Thingworx Studio augmented reality technology a fresh update to help improve time to revenue as well as reduce costs and complexity for its users.

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Molson Coors launches UK augmented reality push for Pravha

2017-09-25 16:51:00| Daily beverage news and comment - from just-drinks.com

Molson Coors is the latest alcohol company to look to augmented reality, with the launch of an on-trade activation for Czech beer Pravha in the UK.

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Patron Tequila dives into augmented reality with iOS 11 app

2017-09-21 14:13:00| Daily beverage news and comment - from just-drinks.com

Patrón Tequila has launched an augmented reality app as it seeks to utilise the capabilities of next-generation smart phones.

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Google ARCore Brings Augmented Reality to Android, Minus Tango

2017-08-29 21:49:40| Extremetech

Google has kicked off a major new push into augmented reality with its ARCore software kit. This new augmented reality engine won't be quite as comprehensive as Project Tango, but it'll support significantly more hardware. The post Google ARCore Brings Augmented Reality to Android, Minus Tango appeared first on ExtremeTech.

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