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New Study Reinforces ROI of Social Media
2013-03-23 14:37:45| AutomotiveDigest.com - Automotive Industry News
Social conversations and media platforms have an overwhelming influence on the automotive purchase process, but hopefully thats no surprise to anyone these days in any retails market. But a new study commissioned by Starcom MediaVest Group and led by Big Fuel showed just how impactful it is. According to the study that analyzed more than 10 million automotive conversations over a 12 month period, auto purchase decisions are being discussed 21 times per minute on social media, amounting to over 30,000 times per day. Thats a lot. These conversations are mostly taking place in the purchase phase (29% of the time), and are noticeable in the rise of status updates and check-ins. People are asking their friends opinions, involving themselves in the conversations, and making decisions accordingly. Lindsey Auguste, a Business Intelligence Specialist at DrivingSales LLC, advises dealers to get the most return on their investment by using social media as a prime marketing opportunity to interact with consumers who use social media more now when searching for a new vehicle. [Read more]The Article New Study Reinforces ROI of Social Media appeared first on Automotive Digest.
Oxiteno starts production of specialty surfactants in Pasadena, Texas and reinforces its ...
2013-03-15 06:00:00| Coatings World Breaking News
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