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Tag: tequila
The remarkable story of Patron Tequila - Focus
2018-01-26 14:57:00| Daily beverage news and comment - from just-drinks.com
Earlier this week, Bacardi announced its agreement to acquire full control of Patrón Spirits International. Here, just-drinks looks at the history of the company - famed for its namesake ultra-premium Tequila portfolio - and charts Bacardi's journey from stakeholder to outright owner.
Tags: story
focus
remarkable
patron
Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis
2018-01-23 13:11:00| Daily beverage news and comment - from just-drinks.com
Earlier this week, Bacardi announced its intention to take full control of the Patron Tequila brand. The transaction, which should close before the end of June, sees the high-end Tequila segment leader enter the Bacardi stable. Here, just-drinks looks at the global Tequila category, Patron's position in it, and how the competition should be feeling today.
Tags: analysis
sit
gruppo
buys
Bacardi buys tequila maker Patron in $5.1bn deal
2018-01-23 08:17:54| BBC News | Business | UK Edition
The deal is driven by the growing popularity of high-end tequila brands around the world.
Bacardi snaps up Tequila powerhouse Patron
2018-01-22 22:19:00| Daily beverage news and comment - from just-drinks.com
Bacardi has upped its holding in Patrón, acquiring the high-end Tequila business outright.
Tags: patron
tequila
snaps
powerhouse
Pernod Ricard takes full control of Avion Spirits Tequila venture
2018-01-17 17:28:00| Daily beverage news and comment - from just-drinks.com
The US division of Pernod Ricard has sucked up the outstanding 16% of Avion Spirits, completing the buyout of its partner in the Tequila venture.
Tags: full
control
takes
venture
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