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Rokit Drinks "pivots" Bandero Tequila from on- to off-premise in US

2020-08-28 16:40:00| Daily beverage news and comment - from just-drinks.com

Rokit Drinks has confirmed its intention to dial down the on-premise focus for its Bandero Tequila brand in two US states, preferring instead to put feet on the ground in the off-premise channel.

Tags: us drinks tequila pivots

 

Trinchero Family Estates acquires Tres Agaves Tequila

2020-08-20 19:35:00| Daily beverage news and comment - from just-drinks.com

Trinchero Family Estates has upped its level of interest in Tequila brand Tres Agaves from US distributor to outright owner.

Tags: family tres estates acquires

 
 

Cuervo's Jose Cuervo Playamar Tequila Hard Seltzer - Product Launch

2020-08-17 16:29:00| Daily beverage news and comment - from just-drinks.com

Cuervo has entered the hard seltzer category with a Tequila-based variant from its Jose Cuervo brand

Tags: product hard jose launch

 

Cuervo's 1800 Cristalino Tequila - Product Launch

2020-08-14 15:18:00| Daily beverage news and comment - from just-drinks.com

Cuervo has released details of a Cristalino addition to the portfolio of its 1800 Tequila brand in the US.

Tags: product launch tequila cuervos

 

Espanita Tequila unveils Pitbull as brand advisor

2020-07-28 15:29:00| Daily beverage news and comment - from just-drinks.com

Espanita Tequila has signed up singer Pitbull as a "strategic advisor" and global ambassador to the company.

Tags: brand advisor unveils tequila

 

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