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Brookside Using TV To Spotlight Brand's Social Buzz

2015-08-28 00:17:32| Food - Topix.net

The integrated campaign, "Talk About Delicious," is based on the public enthusiasm of fans' comments and tweets, but also on research that confirms that consumers are unusually passionate about the brand once they try it, reports Brandy Woolford, associate manager, brand PR and consumer engagement for The Hershey Company. The TV spots and videos feature Jon Dore, a Canadian comedian and actor with a likable, regular-guy manner, reading and playfully responding to real fans' social comments about the products.

Tags: social brands spotlight buzz

 

Shoe brands called to intervene in supplier dispute

2015-08-27 13:55:00| Daily apparel & textile news and comment - from just-style.com

Sporting goods brands Adidas and Mizuno are being urged to intervene and reinstate 1,300 workers who were dismissed from one of their Indonesian footwear suppliers in 2012.

Tags: called brands supplier dispute

 
 

'Constellation Brands, Inc.' now available at Fast Market Research

2015-08-26 19:04:40| Beverages - Topix.net

MarketLine's Company Mergers & Acquisitions , Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage. Report Features MarketLines' Constellation Brands, Inc. Mergers & Acquisitions , Partnerships & Alliances and Investments report includes business description, detailed reports on mergers and acquisitions , divestments, capital raisings, venture capital investments, ownership and partnership transactions undertaken by Constellation Brands, Inc. since January 2007.

Tags: research fast market brands

 

BEIJING: Major apparel brands bank on China for success

2015-08-26 10:34:04| Apparel - Topix.net

A GAP store in Shanghai. Although quickly growing, the Chinese market is still at an early stage of expansion offering attractive opportunities for foreign apparel brands.

Tags: china major bank success

 

Pacific Brands looks to develop lean supply chain

2015-08-25 13:42:00| Daily apparel & textile news and comment - from just-style.com

Australian apparel group Pacific Brands has said it will develop a sustainable, lean global supply chain and mitigate the impact of foreign exchange on its margins after narrowing its full-year loss.

Tags: supply develop brands chain

 

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