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AT&T confirms acquisition of ad exchange platform AppNexus

2018-06-25 16:00:00| Telecompaper Headlines

(Telecompaper) AT&T has announced the acquisition of advertising technology company AppNexus for an undisclosed sum, confirming recent reports. Privately-held AppNexus operates an independent ad exchange for buying and selling of digital ads, which would help AT&T compete better with Google and Facebook and monetise its new content assets at Time Warner. In a statement, AT&T said AppNexus and its staff including more than 400 software engineers and product managers will become part of advertising and analytics platform, expanding the latter's footprint into Asia-Pacific, Australia, Europe, and Latin America. The deal is expected to close in the third quarter.

Tags: exchange att platform acquisition

 

AT&T close to deal to acquire ad exchange AppNexus for USD 1.6 bln - report

2018-06-20 08:52:00| Telecompaper Headlines

(Telecompaper) AT&T is close to a deal to acquire the advertising company AppNexus, the business news website Cheddar reported. Privately-held AppNexus operates an independent ad exchange for buying and selling of digital ads, which would help AT&T compete better with Google and Facebook and monetise its new content assets at Time Warner. 

Tags: report close deal exchange

 
 

William Grant & Sons expands cucumber G&T exchange in Hendrick's drive

2018-06-13 16:42:00| Daily beverage news and comment - from just-drinks.com

William Grant & Sons has ramped up a Hendrick's Gin UK activation in which free G&Ts are handed out in return for cucumbers.

Tags: drive exchange william grant

 

Xiaomi receives IPO approval from Hong Kong Stock Exchange report

2018-06-08 08:35:00| Telecompaper Headlines

(Telecompaper) The Hong Kong Stock Exchange has approved Xiaomi's planned initial public offering. Xiaomi passed its listing hearing on 7 June, Bloomberg reports, citing unnamed sources with knowledge of the matter. According to the same sources, Xiaomi plans to start attracting investor demand in the next few days.

Tags: report stock hong kong

 

ZTE agrees to pay US govt USD 1 bln in exchange for end to sanctions

2018-06-07 17:53:00| Telecompaper Headlines

(Telecompaper) ZTE has agreed pay a penalty of USD 1 billion to end the US commerce department's 7-year ban on buying from US suppliers, CNBC reported, citing a statement from Commerce Secretary Wilbur Ross. Under the deal struck with the US, ZTE will have to pay the fine and have a US-chosen compliance team embedded at the company. The company will pay for the team. The deal also requires ZTE to change its board of directors and executive team within 30 days.

Tags: to end pay exchange

 

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