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How is the Rugby World Cup working out for Heineken? - Interview, Heineken's global activation director, Hans Erik Tuijt
2015-09-28 21:17:00| Daily beverage news and comment - from just-drinks.com
The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.
Tags: world
working
global
director
VIDEO: World Cup will 'boost business of rugby'
2015-09-24 01:00:59| BBC News | Business | UK Edition
The Rugby World Cup is providing the opportunity for the game to sell itself both as a sport and a business, all around the globe, says the RFU's chief executive Ian Ritchie.
Tags: business
video
world
cup
World Cup spin-offs for rugby, says RFU's Ritchie
2015-09-24 01:00:54| BBC News | Business | UK Edition
Converting the Rugby World Cup into a global success
Tags: world
cup
rugby
world cup
William Grant & Sons launches Tullamore Dew Rugby World Cup push in US
2015-09-21 11:03:56| Daily beverage news and comment - from just-drinks.com
William Grant & Sons is utilising its partnership with the Rugby World Cup through a consumer competition in the US, based around its Tullamore Dew Irish whiskey brand.
Rugby World Cup: Hawk-Eye ready for action
2015-09-17 01:02:45| BBC News | Business | UK Edition
How Hawk-Eye video will be used at the Rugby World Cup
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