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Wrangler eliminates water with new foam-dyed denim collection

2019-06-05 13:13:00| Daily apparel & textile news and comment - from just-style.com

US jeans giant Wrangler has launched the first-ever collection to be produced using Indigood foam-dye technology, which virtually eliminates the amount of water used in the conventional denim dyeing process and instead transfers dye onto yarn using foam.

Tags: water collection eliminates denim

 

How Wrangler is raising the bar on sustainable denim

2019-04-17 13:09:00| Daily apparel & textile news and comment - from just-style.com

US-based jeans brand Wrangler is making a major move to tackle sustainability with a new Made-in-USA denim collection that supports five US cotton-growing states - and takes the brand towards 100% sustainable cotton adoption by 2025.

Tags: bar raising sustainable denim

 
 

Activating brand purpose - and putting it to work at Wrangler

2019-03-29 10:10:00| Daily apparel & textile news and comment - from just-style.com

Over the last few years, there's been a lot of compelling information demonstrating the importance of a brand or organisation's purpose. Just like mission, vision, and values before it, purpose is gaining in critical mass as an organisational architecture trend. Here, Roian Atwood, director of sustainability for Wrangler and Lee jeans, discusses the methodologies involved in discovering brand purpose - and how it was put into practice at Wrangler.

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Continental supplying 48V Eco-Drive for Jeep Wrangler eTorque mild-hybrid system

2019-01-17 11:57:00| Green Car Congress

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Wrangler to fund sustainable cotton programme for farmers

2018-10-19 13:43:00| Daily apparel & textile news and comment - from just-style.com

US jeans brand Wrangler has committed to a demonstration farm training programme to support cotton farmers dedicated to advancing sustainable agriculture practices.

Tags: programme fund cotton sustainable

 

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