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Can You Inform & Delight In B2B? Ashley Zeckman Shows How At Minneapolis SMB Event

2018-10-11 21:45:02| Marketing and Public Relations - M&O

In B2B marketing can you simultaneously inform with brilliant content while also entertaining? Learn to inform, engage and delight in B2B marketing with TopRank Marketing's noted Digital Strategy Director Ashley Zeckman, who will be speaking Friday, October 26 at the Minneapolis-Saint Paul Social Media Breakfast's Social Media Case Studies event. Event Details: October 26, 2018 Minneapolis-Saint Paul Social Media Breakfast's Social Media Case Studies event. Hashtag: #SMBMSP 514 Studios Event Center 514 North 3rd Street Minneapolis, Minnesota 8:00 a.m. 10:00 a.m. Central Game On - B2B Doesn't Have to Equal Boring to Boring B2B marketing has gotten a bad rap. Often B2B campaigns are long, boring and filled with far more information than is needed. But what if there was a way to speak to the needs of a business audience, while also entertaining them? [caption id="attachment_8018" align="alignright" width="100"] Ashley Zeckman[/caption] For the sixth year in a row, TopRank Marketing partnered with Content Marketing Institute to develop a campaign to drive awareness for their annual conference, Content Marketing World. This campaign aligned closely with the gaming theme of the conference and included an ultimate guide and a killer combination of social media imagery and videos. In this session, TopRank Marketings Ashley Zeckman will take a dive into how her team constructed this campaign and amplified the content on social media with the help of influencers to drive stellar results. Join Online or In-Person Be sure to follow Ashley at @azeckman and the event's Twitter hashtag #SMBMSP, and take advantage of a great opportunity to hear her speak. Registration and conference details are available on the event website. We're looking forward to seeing you there! If you'd like to learn more about our influencer marketing and other career opportunities, visit the TopRank Marketing careers page. The post Can You Inform & Delight In B2B? Ashley Zeckman Shows How At Minneapolis SMB Event appeared first on Newsroom.

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PLASTEC Minneapolis

2018-06-25 20:27:46| Canadian Plastics Headlines

Back for its third year, PLASTEC brings you the latest in materials and additives, injection molding, rapid prototyping, coatings, automation, and more. The show is part of the Midwest’s largest advanced design and manufacturing event, presenting a full spectrum of… The post PLASTEC Minneapolis appeared first on Canadian Plastics.

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Ready To Romance B2B Influencers? Catch Ashley Zeckman at Everything Content Minneapolis

2018-03-20 16:15:13| Marketing and Public Relations - M&O

Today’s marketing world can always stand to have a bigger dose of much-needed romance. You can make that happen with a great opportunity to catch TopRank Marketing Digital Strategy Director Ashley Zeckman speak about wooing B2B influencers, as she’ll be presenting “Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create” during this… The post Ready To Romance B2B Influencers? Catch Ashley Zeckman at Everything Content Minneapolis appeared first on Newsroom.

Tags: content ready catch romance

 

RBC Commits to Anchor Proposed 33-story Minneapolis Tower, City Says

2018-03-10 02:40:00| National Real Estate Investor

The Canadian firm has signed a letter of intent with developer United Properties for up to 370,000 sq. ft. of space.

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A Look at How Minneapolis is Working to Achieve Zero Waste

2017-12-15 18:17:01| Waste Age

The city of Minneapolis is progressing forward with its Zero Waste Plan, which was adopted by the City Council on December 8.

Tags: to working achieve zero

 

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