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Brown-Forman plans to sell Southern Comfort for $543 million
2016-01-14 16:39:02| Food - Topix.net
Southern Comfort's parent company says it is selling the iconic brand to a rival in a $543.5 million deal. Brown-Forman CEO Paul Varga says decision to sell the brands reflects the Louisville-based company's "evolving portfolio strategy" and its focus on top-priority brands.
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UPDATE 1-Jack Daniel's owner to sell Southern Comfort, Tuaca brands
2016-01-14 15:40:13| Beverages - Topix.net
Jan 14 Brown-Forman Corp, the maker of Jack Daniel's whiskey, said it would sell its liqueur brands, Southern Comfort and Tuaca, to alcohol maker Sazerac for $543.5 million. Reuters reported in September, citing sources, that the company had hired Goldman Sachs Group Inc to explore a sale of some brands as it wanted to focus on its core whiskey business.
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Brown-Forman to sell Southern Comfort, Tuaca to Sazerac for US$544m
2016-01-14 14:51:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has agreed to sell its Southern Comfort and Tuaca brands to Sazerac in a deal worth US$543.5m.
Tags: sell
southern
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southern comfort
Is Brown-Forman at the end of the Southern Comfort road? - Editor's Viewpoint
2015-10-05 15:33:00| Daily beverage news and comment - from just-drinks.com
Much as Brown-Forman would not be drawn on reports last week that its Southern Comfort whiskey liqueur has been put up for sale, the brand's performances of late suggest that the end is, if not already upon it, then just around the corner.
Tags: end
road
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Brown-Forman silent on Southern Comfort sale report
2015-09-30 13:38:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has declined to comment on a report it is looking to sell its struggling Southern Comfort brand along with other liqueurs in its portfolio.
Tags: report
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comfort