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Brown-Forman plans to sell Southern Comfort for $543 million

2016-01-14 16:39:02| Food - Topix.net

Southern Comfort's parent company says it is selling the iconic brand to a rival in a $543.5 million deal. Brown-Forman CEO Paul Varga says decision to sell the brands reflects the Louisville-based company's "evolving portfolio strategy" and its focus on top-priority brands.

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UPDATE 1-Jack Daniel's owner to sell Southern Comfort, Tuaca brands

2016-01-14 15:40:13| Beverages - Topix.net

Jan 14 Brown-Forman Corp, the maker of Jack Daniel's whiskey, said it would sell its liqueur brands, Southern Comfort and Tuaca, to alcohol maker Sazerac for $543.5 million. Reuters reported in September, citing sources, that the company had hired Goldman Sachs Group Inc to explore a sale of some brands as it wanted to focus on its core whiskey business.

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Brown-Forman to sell Southern Comfort, Tuaca to Sazerac for US$544m

2016-01-14 14:51:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman has agreed to sell its Southern Comfort and Tuaca brands to Sazerac in a deal worth US$543.5m.

Tags: sell southern comfort southern comfort

 

Is Brown-Forman at the end of the Southern Comfort road? - Editor's Viewpoint

2015-10-05 15:33:00| Daily beverage news and comment - from just-drinks.com

Much as Brown-Forman would not be drawn on reports last week that its Southern Comfort whiskey liqueur has been put up for sale, the brand's performances of late suggest that the end is, if not already upon it, then just around the corner.

Tags: end road southern comfort

 

Brown-Forman silent on Southern Comfort sale report

2015-09-30 13:38:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman has declined to comment on a report it is looking to sell its struggling Southern Comfort brand along with other liqueurs in its portfolio.

Tags: report sale southern comfort

 

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