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Tag: marketers
4C launches solution to help marketers reach cord-cutters and cord-nevers
2019-06-27 16:30:36| Digital TV News
4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who dont watch linear television, effectively extending reach to untapped audiences.
Tags: solution
reach
launches
marketers
Why being careful is not careful enough for spirits marketers - Comment
2019-04-11 13:33:00| Daily beverage news and comment - from just-drinks.com
As Edrington's The Macallan is forced to withdraw its major advertising campaign in the UK following a handful of complaints, Neil Ridley wonders if the rules surrounding the above-the-line promotion of spirits are turning us into a nation of naysayers and killjoys, or is there a deeper message here for the drinks industry as a whole?
Tags: comment
careful
spirits
marketers
Why 'dark social' is the Holy Grail for marketers - Focus
2019-03-29 14:55:00| Daily beverage news and comment - from just-drinks.com
Using private messaging apps is the most popular method of sharing content, according to new research from GlobalWebIndex and We Are Social. Three in five internet users in the UK and US now share content and recommendations via private messaging apps, ahead of open social media platforms and word of mouth. This type of content sharing is known as dark social.
How Can B2B Marketers Grow with Content in 2019? Learn From Lee Odden at 2 Free Online Events
2019-01-21 15:30:21| Marketing and Public Relations - M&O
How does a “Best Answer” content strategy drive B2B marketing results, and how can it help grow your B2B content and demand initiatives? Find out by joining TopRank Marketing chief executive Lee Odden for two free upcoming live webinar events, and get his latest B2B marketing insight for 2019. Live Webinar: Best Answer Content for… The post How Can B2B Marketers Grow with Content in 2019? Learn From Lee Odden at 2 Free Online Events appeared first on Newsroom.
Tags: free
online
content
events
Simulmedia launches TV marketplace for Direct-to-Consumer marketers
2018-10-31 18:40:27| Digital TV News
Simulmedia has launched a marketplace specifically designed for direct-to-consumer (D2C) marketers. For D2C brands, the marketplace will provide a single point of access into the massive reach of TV, with transparency on outcomes, fees, supplier media and data costs.
Tags: marketplace
launches
marketers
marketplace launches
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