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60% of UK marketers expect to spend more on Advanced TV

2021-10-12 08:39:24| Digital TV News

October 11, 2021 FreeWheel has revealed findings from a survey of UK advertisers and agencies. According to the research, 60% of the surveyed UK marketers expect their Advanced TV investments to increase in the next 12 months.

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Celebrating B2B Marketers on the Move

2021-03-25 13:56:36| Marketing and Public Relations - M&O

In the swiftly-changing B2B marketing landscape, growth often happens at a breakneck pace that can be difficult to navigate. For over 20 years TopRank Marketing has been honored to help some of the world's leading B2B marketers and brands go beyond merely being competitive, to standing out from the crowd with innovative successes. In this spirit we'd like to take a moment to congratulate a group of business marketers and industry influencers who have recently advanced in their careers. Of course, when B2B marketers take on new leadership roles, it's only natural to seek out trusted resources to help them hit the ground running and TopRank Marketing is delighted to have been a go-to B2B content and influencer marketing agency for many marketers in new leadership roles. Additionally, we are always looking for B2B tech industry influencers advancing in their careers to partner with on content collaborations. We extend a hearty congratulations to our B2B tech industry partners, clients, associates, friends and teammates. Celebrating B2B Marketers on the Move Amisha Gandhi has taken the role of senior vice president of marketing at Tipalti. We've featured Amisha's insights in many of our top articles, including the following: Inside Influence 6: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing Break Free B2B Series: Amisha Gandhi on Global B2B Influencer Marketing How to Accelerate 2021 B2B Marketing Success with Influencer Optimized Content Kevin Jackson has been promoted to senior vice president of channel sales at TNS - Total Network Service. Kevin Jackson is an industry influencer we've been fortunate to work with on a number of successful projects over the years, and here are several articles featuring Kevin's insight: Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing 2020 State of B2B Influencer Marketing Report from TopRank Marketing 25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B Chris Donan has moved into the position of vice president of national business at AT&T. Chrissy Blucher has moved into the position of executive assistant at AT&T. Kayleigh Kannady has moved into the position of director of global demand marketing at BMC Software. Steve Watt has moved into the position of Marketing Director at Seismic. Alexandra Quirke has moved into the position of marketing coordinator at Seismic. Stephanie Leigh Seril has moved into the position of director of marketing at Kespry. Ryan Bares has moved into the position of global social influencer marketing lead at IBM. As an influencer about B2B influencer marketing, we've featured Ryan's insights in several industry articles, including the following: Inside Influence 10: Ryan Bares from IBM on Influence Inside B2B Brands with Employees 14 Expert B2B Influencer Marketing Predictions for 2021 2020 State of B2B Influencer Marketing Report from TopRank Marketing The Sky's the Limit for Top B2B Marketers Thanks to each of the B2B marketing professionals who have recently been promoted or taken new industry positions. We're certain that the sky is the limit when it comes to the performance you'll deliver in your new roles. If you're looking for a change of your own, be sure to check out our list of current job openings at TopRank Marketing on our careers page. The post Celebrating B2B Marketers on the Move appeared first on Newsroom.

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UK marketers expect to spend more on Advanced TV ads in the next 12 months

2020-11-24 11:30:03| Digital TV News

FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.

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Five Marketing Tips Worth Stealing From Small-Company Marketers

2019-12-09 15:53:00| Waste Age

Take a page from the book of small-company marketersand you just might be surprised by the results. While working on the 2019 Marketer Happiness Report, we looked at the data by company size. It wasn't surprising that the reported behaviors o

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