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Tag: audiences
Innovid segments connected TV audiences with Nielsen Catalina Solutions
2017-06-16 15:30:59| Digital TV News
Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
Tags: solutions
connected
segments
audiences
Twitter Targeting Update: Flexible Audiences Have Arrived
2017-04-21 15:34:49| Marketing and Public Relations - M&O
For quite some time Twitter has allowed marketers to use Tailored Audiences to create custom audiences. Within tailored audiences, marketers were offered three main targeting options: Target Specific Users – Based on email marketing lists or a list of influential Twitter users. Website Visitors – Straight-forward website retargeting Resulting from marketers placing the Twitter pixel…The post Twitter Targeting Update: Flexible Audiences Have Arrived appeared first on Newsroom.
Tags: update
flexible
arrived
audiences
New Zealand's growing gap between younger and older audiences
2016-07-28 12:00:26| Digital TV News
New research commissioned by NZ On Air shows New Zealanders media consumption habits are changing rapidly as the media environment and technology changes. And the most rapid change is with younger audiences.
Tags: growing
older
gap
younger
How a Customer Centric Approach Can Help You Reach New Audiences
2016-02-23 17:18:47| Marketing and Public Relations - M&O
Current Situation: Innovatech Labs is a materials testing lab based in Plymouth, MN that offers a broad range of analytical techniques, all available with rapid turnaround times, including FTIR, GC/MS, ESCA and IC analysis. Objective: Innovatech Labs wished to increase qualified Contact Us submissions and search engine traffic to their website by expanding their reach… The post How a Customer Centric Approach Can Help You Reach New Audiences appeared first on Newsroom.
Tags: you
new
customer
approach
3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences #MIMATweet
2016-01-28 14:33:38| Agriculture - Topix.net
Today's consumers are ALWAYS connected and constantly consuming information from a variety of sources. The question for marketers is: how can you capture the attention of your audience while they're on the go and multi-tasking constantly? One of the solutions that has surfaced in recent years is incorporating podcasts into your digital marketing mix.
Tags: sales
offer
value
increase