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Tag: audiences
MRI-Simmons and FourthWall Media partner to provide custom TV audiences
2020-01-28 14:30:40| Digital TV News
FourthWall Media has announced that it will make available MRI-Simmons' audience segments on its Reveal household matching tool, to allow the creation of custom segments for targeted TV planning, optimization, and attribution.
Tags: tv
media
provide
partner
Scripps connects local advertisers to premium audiences through OTT video
2019-10-07 18:00:57| Digital TV News
The E.W. Scripps Company (NASDAQ: SSP) has introduced Scripps Octane a tool for advertisers to reach audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns.
Tags: video
local
premium
advertisers
Block Communications to use Comscore local TV ratings and Advanced Audiences
2019-07-16 15:30:53| Digital TV News
Comscore (Nasdaq: SCOR) has announced an agreement to provide Block Communications with measurement services for their TV stations in Louisville, KY; Decatur, IL; and Lima, OH with the stations in Decatur and Lima using Comscore exclusively.
Tags: advanced
local
ratings
communications
4C expands partnership with Placed for TV and OTT audiences & measurement
2019-06-05 17:00:27| Digital TV News
4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
Tags: partnership
measurement
audiences
ott
PeerLogix and FourthWall Media unify linear and streaming TV audiences
2018-11-07 16:30:03| Digital TV News
PeerLogix (OTC: LOGX) and FourthWall Media have announced the launch of a data asset combining both streaming and linear TV viewing at the household level. The new data pool can be used for analytics, audience insights and digital campaign targeting.
Tags: tv
media
linear
streaming