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Tag: storytelling
Pitch Tank: WhichBox creates storytelling platform to help brands connect to audiences
2014-10-08 06:53:54| Jewelry - Topix.net
Bettina Bennett and her co-founder, Jenni Cox Currier, both came from a publishing background. After they recognized a gap in the market in communication between brands and their customers, they decided to not only think outside the box, but create something that would make its clients ask: which box? "There are all these different boxes that someone has to play in when it comes to marketing and connecting audiences," Bennett said.
Tags: to
brands
connect
platform
Dana Anderson's Signature Style of Storytelling Helps Sell More Oreos
2014-05-27 13:14:17| Food - Topix.net
D ana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet.
Tags: sell
style
helps
signature
Yahoo buys storytelling app Qwiki
2013-07-02 23:39:16| CNET News.com
The media giant acquires the creative minds behind an iPhone app that lets users turn their photos, videos, and music into sharable movies. [Read more]
Tags: yahoo
app
buys
storytelling
New digital comics team up with old storytelling tricks
2013-06-05 00:00:00| CNET News.com
Comics fans are getting a double-dose of digital innovation this summer, as DC Comics lets you choose your own Batman adventure while reveling in new tales of the campy 60's Batman. [Read more]
Tags: team
digital
tricks
comics
Whirlpool Brand Uses Storytelling To Make Sense Of Appliance Technology
2013-05-23 03:33:36| Appliances - Topix.net
Building on the success of its Designed to Simplify campaign, Whirlpool is bringing its national 2013 'evolution campaign' to life with a focus on ways appliances can not only solve some of life's daily dramas, but can also empower the Whirlpool consumer to create an ideal sense of life each and every day.
Tags: make
technology
brand
sense