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Walsh Whiskey sets sights on Asia with market debuts and distribution revamp

2020-04-27 19:27:00| Daily beverage news and comment - from just-drinks.com

Walsh Whiskey has secured a raft of distribution partners as the Irish whiskey company readies the wider expansion of its two brands in Asia.

Tags: market distribution sets asia

 

Energy drink Runa targets low-calorie with reformulation and revamp

2020-03-16 17:45:00| Daily beverage news and comment - from just-drinks.com

Energy drinks brand Runa has been reformulated, with an associated rebrand highlighting the new limit of ten calories per can.

Tags: energy drink targets revamp

 
 

Mast-Jagermeister prepares global packaging revamp for Jagermeister

2019-12-11 15:38:00| Daily beverage news and comment - from just-drinks.com

Jagermeister is set to benefit from a packaging redesign, with the liqueur brand decreasing its use of the colour green in favour of orange.

Tags: global packaging prepares revamp

 

Les Grands Chais de France chases UK Millennials with JP Chenet revamp

2019-10-24 16:05:00| Daily beverage news and comment - from just-drinks.com

Les Grands Chais de France, the owner of the JP Chenet wine brand, is targetting younger consumers in the UK with an overhaul for the varietal wine as well as new products.

Tags: france les grands revamp

 

The Boston Beer Co Truly seltzer "more drinkable" after recipe revamp

2019-10-15 15:01:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co has overhauled the flavour profile of its Truly hard seltzer to give the range a "crisper" taste.

Tags: boston beer recipe revamp

 

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