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"We are reacting aggressively to the lower alcohol whisky trend in Korea" - Pernod Ricard Asia

2018-06-11 17:03:00| Daily beverage news and comment - from just-drinks.com

The head of Pernod Ricard's Asia unit has said the company has lined up new brands and marketing innovations around lower abv whisky, as it looks to catch up with the trend in the Korean market.

Tags: lower asia korea trend


Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia

2018-06-11 16:01:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has reported a return to growth for its Chivas brand in Asia, thanks to its repositioning of the whisky to connect with younger consumers in the region.

Tags: return deal growth asia


Pernod Ricard Capital Market Day 2018 - Asia overview - Focus

2018-06-11 14:01:00| Daily beverage news and comment - from just-drinks.com

Last week, analysts, journalists and investors from around the world travelled to Shenzhen in China for Pernod Ricard's Capital Market Day. The group's management was keen to show why Asia is a "key engine" for growth and why China, in particular, remains an exciting prospect.

Tags: day market capital focus


Ceramiracle Expands Into East Asia

2018-06-07 15:24:00| Happi Breaking News

California-based brand now available in China and Hong Kong.

Tags: east asia expands expands east


Brands under fire for gender-based violence in Asia factories

2018-06-01 13:24:00| Daily apparel & textile news and comment - from just-style.com

Walmart, H&M and Gap Inc have all come under fire from a global coalition of trade unions, worker rights and human rights organisations that claim women who work in Asian factories making clothes for the companies are at daily risk of assault, sexual abuse and other harassment.

Tags: fire asia brands violence


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