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Food giant General Mills' campaign against hunger

2014-10-19 00:57:27| Food - Topix.net

Outnumber Hunger is a campaign in its third year that allows customers of General Mills to take a code from special boxes of the company's products and enter it online. For each entry, the company donates 55.5 cents to Feeding America to support food banks across the country.

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A Few Reasons Why General Mills Looks Interesting, Despite A Lackluster Quarter

2014-10-17 00:38:40| Agriculture - Topix.net

The food industry is undergoing several problems; one of them is the lower consumer demand for certain food products. Also, costs have been increasing at an alarming rate, denting the retailers' profit line.

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Fitch Rates General Mills' Proposed $1 Billion Sr. Unsecured Notes 'BBB+'

2014-10-15 10:59:55| Agriculture - Topix.net

The notes are expected to be issued in two tranches of fixed rate notes due in 2017 and 2019. General Mills plans to use the net proceeds to finance the approximately $820 million Annie's, Inc. acquisition announced on Sept.

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General Mills launches save-the-bees effort, looks to capture buzz

2014-10-13 17:59:37| Agriculture - Topix.net

Alarm over the dramatic drop in bee populations around the country is reaching some of the nation's biggest food companies, with General Mills Inc. and others stepping up efforts to combat the problem. The campaign, developed by Solve Advertising & Branding in Minneapolis, includes a video showing a Cascadian effort to spread wildflower seeds over farmland , creating more feeding grounds for bees.

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General Mills Hires WPP Shops For Shopper-Marketing Help

2014-10-10 01:49:48| Agriculture - Topix.net

General Mills has consolidated shopper-marketing duties with a team of WPP agencies, as the food giant says it will put "increased focus" on the discipline, including e-commerce. The agencies selected include Geometry Global , Rockfish, Kantar Retail, Bravo and Barrows, according to a spokesman, who said the company previously used several smaller independent agencies.

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