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Pernod Ricard urges Millennials to take a shot in Olmeca Tequila global campaign

2018-08-15 18:27:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has said it wants to "revitalise the shot" with a 50th anniversary campaign for its Olmeca Tequila.

Tags: global shot campaign urges


Anheuser-Busch InBev offers "Ultra Caddie" bag in new Michelob campaign

2018-08-09 18:28:54| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev's latest marketing campaign for Michelob Ultra gives consumers the chance to win a golf bag complete with beer keg.

Tags: offers bag ultra campaign


Anheuser-Busch InBev starts Bud Light NFL season with 'Philly Philly' campaign

2018-08-07 11:48:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev is preparing for the new American football season in the US by honouring last season's Super Bowl champions in a Bud Light campaign.

Tags: light season starts campaign


Four more tanneries join Leather Naturally campaign

2018-08-02 13:50:00| Daily apparel & textile news and comment - from just-style.com

An initiative that is helping promote leather as a high quality, environmentally friendly and sustainable product has secured support from four more leading tanneries.

Tags: join campaign leather naturally


comScore pilots Campaign Ratings video advertising measurement solution

2018-07-31 15:50:45| Digital TV News

comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.

Tags: video advertising solution ratings


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