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New 605 index measures impact of TV advertising on both branding and sales

2018-05-30 23:00:26| Digital TV News

605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.

Tags: index sales advertising impact

 

Nordic countries, Netherlands lead EU digital economy index in 2018

2018-05-21 09:33:00| Telecompaper Headlines

(Telecompaper) The Nordic countries and the Netherlands continue to lead digital readiness in the EU, according to the latest Digital Economy and Society Index published by the European Commission. Over the past year, the gap between the most and the least digital countries in the EU slightly narrowed, from 36 points to 34 points. Denmark, Sweden, Finland and the Netherlands scored the highest ratings in the DESI 2018, while Ireland, Cyprus and Spain progressed the most (by more than 15 points) over the past four years. 

Tags: index digital lead countries

 
 

Parks SDC Fee Index - FY2018-19

2018-05-10 19:58:02| PortlandOnline

PDF Document, 280kbCategory: Handouts

Tags: index fee parks sdc

 

Adidas and Reebok top latest supply chain transparency index

2018-04-23 14:13:00| Daily apparel & textile news and comment - from just-style.com

Adidas, Reebok, Puma, and Hennes & Mauritz (H&M) have topped the latest release of an index that monitors and ranks high street clothing brands on transparency across their value chains.

Tags: top index latest supply

 

Last week in telecoms: M&A developments at TIM, Forthnet, others boost TP stock index

2018-04-09 08:01:00| Telecompaper Headlines

(Telecompaper) The European telecoms sector had a positive week. The Telecompaper telecoms index rose by 1.1 percent during week 14, just shy of the EuroStoxx 50's gain of 1.4 percent. Satellite company Intelsat (+36%) and Greek challenger Forthnet (+18%), a takeover candidate, were the biggest winners. TIM (+11%) benefitted from an ongoing battle for its management, with CDP buying a 5 percent stake and Elliott raising its stake to 10 percent.

Tags: index week stock tim

 

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