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Tag: credibility
US government withdraws US$100m funding for alcohol trial over credibility concerns
2018-06-18 16:33:00| Daily beverage news and comment - from just-drinks.com
A US government health agency has halted its partnership of a seven-year study into the effects of alcohol after media reports its authors sought funding from drinks firms while suggesting the study would have a positive outcome.
Tags: government
trial
concerns
funding
How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai
2018-06-15 19:30:47| Marketing and Public Relations - M&O
What are the best ways that digital marketers can improve trust, gain authority, and grow credibility? Actionable answers await as TopRank Marketing chief executive and co-founder Lee Odden presents a major global keynote presentation during the Indian Digital Marketing Awards conference on June 27, 2018 in Mumbai, India. [caption id="attachment_6801" align="alignright" width="200"] Lee Odden[/caption] Lee brings his noted influencer marketing background to IDMA 2018 for "5 Secrets to Growing Influence in Marketing," which he'll present as a conference global keynote speaker on Wednesday, June 27 at 12:25 p.m. in Mumbai. "The average tenure of a CMO is under four years, representing a crisis in confidence when it comes to marketing," Lee noted. "To advance the valuable contributions marketing can make to everything from short-term sales to long-term market share, it is important for marketers to build trust and influence within their own organization," Lee added. Lee will examine how you can bring marketing back in a digital world with a recent past that has been marred by challenging concerns facing media platforms from fake news to inappropriate content, to measurement. Lee will explore what needs to be done to dial the conversation back on marketing, and to put the smart marketer at the forefront of change. With the credibility of marketing among customers and within companies at risk, how can marketers improve trust, authority and credibility? In this keynote presentation, Lee will share five actionable secrets to building greater influence in marketing, to help you: Understand the nature of influence both internally and with customers Build trust with company executives to inspire more confidence in marketing Learn how major brands are using influence to achieve greater success with marketing to customers Put marketing first by making customers the focus of your digital marketing Registration and complete IDMA 2018 conference details are available on the IDMA 2018 website. We hope you'll join us in Mumbai for Lee's latest insightful keynote, or follow along on Twitter using the #e4mIDMA hashtag. The post How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai appeared first on Newsroom.
Credibility key to new Bangladesh safety organisation
2018-03-16 16:38:00| Daily apparel & textile news and comment - from just-style.com
Having announced it will transfer its operations to a new safety monitoring organisation before the end of the year, the Alliance for Bangladesh Worker Safety has a busy nine months ahead if it is to also complete the vast majority of remediation across its affiliated factories. Yet, country director Jim Moriarty tells just-style he remains confident the total number of factories having completed their (CAPs) will reach the 500 mark within the next four to five months.
Tags: key
safety
organisation
bangladesh
China questions credibility of USTR counterfeit list
2018-01-19 13:15:00| Daily apparel & textile news and comment - from just-style.com
Chinese online retail giant Alibaba has questioned the credibility of America's 'Notorious Markets List' after its Taobao marketplace was featured for a second consecutive year - a move that has now turned into a diplomatic row following the involvement of the Chinese government.
Tags: list
questions
china
credibility
Lord Kinnock on Labour's City policies and credibility
2017-07-06 14:26:19| BBC News | Business | UK Edition
Looks at the party's relationship with business, and whether it is now trusted by the City.
Tags: city
policies
lord
credibility