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Pernod Ricard chases "new generation" with Powers Irish whiskey overhaul

2020-01-10 15:00:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is targetting a younger legal-drinking-age demographic with a redesign of its Powers Irish Whiskey brand.

Tags: generation powers irish whiskey

 

Pernod Ricard lays out renewable electricity targets

2019-12-20 14:06:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has set out a series of pledges to produce renewable electricity.

Tags: targets electricity renewable lays

 
 

Pernod Ricard switches marketing directors in UK

2019-12-10 18:24:00| Daily beverage news and comment - from just-drinks.com

The UK division of Pernod Ricard has appointed a new marketing director following the departure of Philip Ainsworth earlier this year.

Tags: uk marketing directors switches

 

Pernod Ricard returns to online talk show activation for Martell - video

2019-12-09 14:40:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has broadcast the second "interactive talk show" for its Martell Cognac brand.

Tags: online show video talk

 

Pernod Ricard still has use for wine - regional CEO

2019-11-29 17:56:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard can continue to find growth for its wine portfolio, a regional head of the company has said, despite speculation over the sale of its winery assets.

Tags: regional wine ceo ricard

 

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