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Bacardi hails no & low opportunity with European campaign

2020-12-16 15:27:00| Daily beverage news and comment - from just-drinks.com

Bacardi is looking to capitalise on consumers' preference to dial down their alcohol consumption in January with a Europe-wide activation promoting its no- and low-alcohol offerings.

Tags: low opportunity european campaign

 

Bacardi plays on Patron "transparency" with Instagram ad - video

2020-12-15 14:42:00| Daily beverage news and comment - from just-drinks.com

Bacardi is set to run an Instagram activation for its Patrón Tequila brand, based around the festive season.

Tags: video plays patron transparency

 
 

Bacardi launches Dewar's campaign in North America - video

2020-11-24 13:11:00| Daily beverage news and comment - from just-drinks.com

Bacardi has kicked off a marketing activation for Dewar's across North America, playing on the Scotch whisky brand's historical links with sport.

Tags: video north america north america

 

Bacardi assembles influencer team to push Conga remake - video

2020-11-23 17:57:00| Daily beverage news and comment - from just-drinks.com

Bacardi has teamed up with influencers including a Latin Grammy-award winning musician, a swimsuit model and a criminal justice reform advocate in a new US marketing campaign for its namesake rum brand.

Tags: video team push remake

 

Bacardi chalks off on-premise cocktail coverage with Tails pre-mixed acquisition

2020-11-19 14:22:00| Daily beverage news and comment - from just-drinks.com

Bacardi has made what it describes as an on-premise play, acquiring full control of London-based pre-mixed cocktail company Tails.

Tags: coverage acquisition cocktail tails

 

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