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The adverts that talk back

2013-11-08 01:21:01| BBC News | Business | UK Edition

The adverts that interact with consumers

VIDEO: The battle of the Christmas adverts

2013-11-06 12:20:40| BBC News | Business | UK Edition

Britain's major retailers have begun to release their big-budget festive commercials which is seen as a crucial event for brands and the advertising industry.

Tags: video christmas battle adverts

UFC tests 4G in Paris, sues operators for misleading adverts

2013-11-06 08:47:00| Telecompaper Headlines

(Telecompaper) French consumer association UFC-Que Choisir has published a report demonstrating the wide divergence between mobile operators' marketing messages about LTE speeds and the real throughput experienced by customers. Calling the difference "an intolerable discrepancy", UFC writes that a testing programme it commissioned covering 80 percent of Paris streets found that Orange France's 4G service is available in 79.3 percent of the city, with part of the southwest unserved. As for SFR, the operator covers under 75 percent of the capital, leaving many pockets without 4G service. Bouygues Telecom tested better, with 99.4 percent coverage. As the three incumbent MNOs used Paris as a showcase for their national LTE rollout, UFC expects coverage to not be as good in other cities of France. Based on its findings, UFC has taken legal action against Orange France and SFR, accusing them both of misleading advertising. It has also called on telecom regulator ARCEP to set up a 4G Observatory to monitor the LTE rollout in real time and to vouch for operators' coverage and speed claims.

Tags: paris tests operators misleading

It's OK to Show Outdoor Pigs in Adverts, Says Advertising Watchdog

2013-10-23 02:00:00| ThePigSite - Industry News

UK - The war being waged against Red Tractor by animal rights campaigners reached risible heights this summer, with complaints that the pig industry should not show images of outdoor pigs in adverts, writes NPA's Digby Scott.

Tags: show advertising says outdoor