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dataxu reports 40x YoY increase in TV advertising sales

2018-07-10 15:30:37| Digital TV News

dataxu has announced a record 40x year over year increase in TV advertising purchased through its TouchPoint DSP in Q1 2018. dataxus software enables audience-based TV buying from a range of premium providers.

Tags: sales advertising increase reports

 

Simpli.fi brings addressability to programmatic advertising with geo-fencing solution

2018-07-10 14:30:06| Digital TV News

Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.

Tags: advertising solution brings addressability

 
 

Addressable TV will challenge existing attitudes to TV advertising

2018-07-03 21:30:48| Digital TV News

TV has been eclipsed by the internet as the largest advertising medium in Australia. According to Roy Morgan in late 2017 nearly half of Australias advertising spend was online. Addressable TV will, however, enable broadcasters to fight back.

Tags: tv advertising existing challenge

 

Tru Optik releases measurement and validation service for targeted OTT advertising

2018-06-18 11:30:18| Digital TV News

Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.

Tags: service advertising releases measurement

 

Sony Crackle selects Nielsen for addressable advertising

2018-06-14 16:00:55| Digital TV News

Nielsen (NYSE: NLSN) has announced that Sony Crackle has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.

Tags: advertising sony nielsen selects

 

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