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NBCUniversal and Sky combine advanced advertising capabilities

2019-03-18 13:30:36| Digital TV News

NBCUniversal and Sky have announced the expansion of AdSmart, unifying both companies' advanced advertising capabilities. The joint solutions bring together NBCUniversal's advanced targeting with Sky's addressable advertising tools.

Tags: advanced advertising sky combine

 

U.S. media companies and VIZIO form addressable advertising consortium

2019-03-12 13:40:13| Digital TV News

U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.

Tags: form media advertising companies

 
 

TIM, Wind Tre and Fastweb warned over misleading fibre advertising

2019-03-05 09:48:00| Telecompaper Headlines

(Telecompaper) Italian antitrust watchdog AGCM has issued a fresh warning to operators Telecom Italia (TIM), Wind Tre and Fastweb over the use of misleading advertising in the promotion of their respective fibre-optic services. All three operators received hefty fines totalling over EUR 13 million last year for using unfair commercial practices to promote their fibre-optic offers. In three separate resolutions, the watchdog has now accused the operators of a continued lack of transparency regarding the characteristics of the offers in terms of speed, cost and geographical scope as well as the expected benefits thereof, in breach of Italy's consumer code.

Tags: advertising wind tim tre

 

Linius partners with Hemisphere to build hyper-personalized advertising prototype

2019-02-28 16:00:28| Digital TV News

Linius Technologies (ASX: LNU) has partnered with Hemisphere to build a Hyper-Personalized Advertising Prototype on its SaaS platform. The prototype enables advertisers to deliver and analyze any number of unique ads across any number of customized video streams.

Tags: advertising build partners prototype

 

Nielsen rolls Sorenson Media acquisition into new addressable advertising initiative

2019-02-21 15:30:09| Digital TV News

Nielsen (NYSE: NLSN) has launched an initiative, Nielsen Advanced Video Advertising, that will focus on addressable advertising for Smart TVs and beyond. As part of the initiative, Nielsen has acquired Sorenson Media.

Tags: media advertising acquisition initiative

 

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