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Yahoo, AOL Email Now Scanned for Targeted Advertising

2018-04-16 16:30:40| Extremetech

Yahoo and AOL's parent company, Oath, has made several changes to its privacy policy designed to give it more latitude when selling and combining user data. The post Yahoo, AOL Email Now Scanned for Targeted Advertising appeared first on ExtremeTech.

Tags: email yahoo advertising aol


Connekt and Verance partner to provide ATSC 3.0 advertising

2018-04-10 16:30:03| Digital TV News

Connekt and Verance have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers.

Tags: provide advertising partner atsc


NBCUniversal advertising metric measures viewing across both linear and digital

2018-04-05 16:40:36| Digital TV News

NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.

Tags: digital advertising viewing measures


Altice USA launches advanced advertising and data business

2018-04-05 15:30:28| Digital TV News

Altice USA (NYSE: ATUS) has announced the launch of a4, the companys advanced advertising and data business, which delivers audience-based, multiscreen advertising solutions to local, regional and national advertisers and MVPD partners.

Tags: business data advanced usa


Charter, Comcast and Cox form group to sell advanced advertising

2018-04-04 15:30:41| Digital TV News

Charter Communications (NASDAQ: CHTR), Comcast (NASDAQ: CMCSA) and Cox Communications, owners of NCC Media, have announced that they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint.

Tags: form advanced group sell


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