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The importance of company logos

2015-05-07 01:33:46| BBC News | Business | UK Edition

How important is it for a company to have a great logo?

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From new logos to New Coke: When corporations make mistakes

2015-04-06 09:35:31| Beverages - Topix.net

Mega coffee chain Starbucks wanted to spark a conversation about race when it asked baristas to write “Race Together” on cus- tomers' cups as part of a broader effort. But people in line for their morning java were not amused.

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From new logos to New Coke: when corporations make mistakes

2015-03-27 12:08:44| Beverages - Topix.net

In this March 18, 2015 photo, a Starbucks barista holds an iced tea drink with a "Race Together" sticker on it at a Starbucks store in Seattle.

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American Eagle, Aeropostale abandon logos as they look for edge

2015-03-12 02:27:27| Apparel - Topix.net

By staying on top of trends, quickly turning around inventories and offering new styles, prints and new bohemian looks - all with little visible branding - American Eagle and Aeropostale may have found the path to recovery, analysts say ) to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could also give them an edge over bigger rival Abercrombie & Fitch Co ( "American Eagle used to be an embarrassing, uncool place to shop but ... more trendy pieces and awesome price point have brought me back," 25-year-old operations consultant Pam Forster said in an email.

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Whole Foods sued over disputed Non-GMO Project logos on almond milk;...

2014-12-06 05:04:22| Grocery - Topix.net

Whole Foods sued over disputed Non-GMO Project logos on almond milk; but is this a one-off or a fertile new source of class action lawsuits? A class action lawsuit filed in California accuses Whole Foods Market of misleading consumers by advertising and selling Almond Breeze products with non-GMO Project verified labels before they had officially achieved Non-GMO Project verified status. The lawsuit, filed on November 7 by plaintiff Michelle Richard, alleges violations of the California Unfair Competition Law and the Consumers Legal Remedies Act, plus negligent misrepresentation, among other things.

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