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Nestea Rolls Out Next-Generation Brewed Iced Tea

2017-07-20 19:06:53| Food Processing

Nestlé Waters North America is introducing new premium Nestea ready-to-drink iced tea beverages and at the same time repositioning the classic brand.

Tags: tea rolls iced brewed

 

Failure Case Study: Nestea Iced Tea in China

2016-02-02 01:00:00| Beverage industry market research - from just-drinks.com

Chinese consumers are experimental when it comes to RTD tea purchases and consumption, and FMCG companies in China are keen to innovate in their food and drink products.

Tags: case china study failure

 
 

Reworked Nestea with 'infused formula' will hit Italy in 2015

2014-06-07 13:36:05| Beverages - Topix.net

Coca-Cola Hellenic will release a reformulated version of Nestea RTD tea in Italy in 2015 as it seeks to grow the appeal of a global product by tailoring it to the nation's tastebuds.

Tags: hit italy formula infused

 

Nestea Plunge Makes A Comeback To Revitalize The Tea Brand

2014-06-05 14:40:14| Beverages - Topix.net

After years of declining market share, Nestea is trying to make a comeback now that it is under the leadership of Nestle Waters which regained stewardship of the brand from Coca-Cola last year.

Tags: makes brand tea comeback

 

Nestea Back On TV; Updates 'Plunge' Campaign

2014-05-28 13:43:08| Beverages - Topix.net

After a two-decade absence, Nestea is returning to U.S. television, with spots that revive and update the "Take the Nestea Plunge" campaign that ran from the Seventies through the Nineties.

Tags: back updates campaign plunge

 

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