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Tag: nestea
Nestea Rolls Out Next-Generation Brewed Iced Tea
2017-07-20 19:06:53| Food Processing
Nestlé Waters North America is introducing new premium Nestea ready-to-drink iced tea beverages and at the same time repositioning the classic brand.
Failure Case Study: Nestea Iced Tea in China
2016-02-02 01:00:00| Beverage industry market research - from just-drinks.com
Chinese consumers are experimental when it comes to RTD tea purchases and consumption, and FMCG companies in China are keen to innovate in their food and drink products.
Tags: case
china
study
failure
Reworked Nestea with 'infused formula' will hit Italy in 2015
2014-06-07 13:36:05| Beverages - Topix.net
Coca-Cola Hellenic will release a reformulated version of Nestea RTD tea in Italy in 2015 as it seeks to grow the appeal of a global product by tailoring it to the nation's tastebuds.
Tags: hit
italy
formula
infused
Nestea Plunge Makes A Comeback To Revitalize The Tea Brand
2014-06-05 14:40:14| Beverages - Topix.net
After years of declining market share, Nestea is trying to make a comeback now that it is under the leadership of Nestle Waters which regained stewardship of the brand from Coca-Cola last year.
Tags: makes
brand
tea
comeback
Nestea Back On TV; Updates 'Plunge' Campaign
2014-05-28 13:43:08| Beverages - Topix.net
After a two-decade absence, Nestea is returning to U.S. television, with spots that revive and update the "Take the Nestea Plunge" campaign that ran from the Seventies through the Nineties.
Tags: back
updates
campaign
plunge