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Tag: edrington
Edrington rationalises The Macallan stable as full range gets packaging refresh
2018-03-26 15:03:00| Daily beverage news and comment - from just-drinks.com
Edrington is set to update the packaging across its The Macallan portfolio, with the single malt Scotch whisky's full range also getting a revamp.
Tags: full
range
stable
packaging
"You could argue that we are stupid to sell in Travel Retail" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian
2017-10-10 12:22:00| Daily beverage news and comment - from just-drinks.com
In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.
Tags: travel
sell
global
retail
"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian
2017-10-10 12:22:00| Daily beverage news and comment - from just-drinks.com
In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.
Tags: travel
sell
global
environment
Edrington rethinks Macallan Travel Retail price structure with new four-SKU range - TFWA 2017
2017-10-05 16:11:00| Daily beverage news and comment - from just-drinks.com
Edrington is to replace its Travel Retail Macallan range with one that features four expressions instead of three.
Tags: price
range
travel
structure
Edrington hands The Glenrothes distribution to Spirits Platform in Australia
2017-08-07 17:51:00| Daily beverage news and comment - from just-drinks.com
The Edrington Group has appointed Spirits Platform to handle its Glenrothes single malt Scotch whisky brand in the Australian market.
Tags: australia
distribution
hands
platform
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