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Tag: cmo
US: Heineken USA unveils new CMO
2014-02-04 17:51:00| Daily beverage news and comment - from just-drinks.com
Heineken has appointed a new chief marketing officer for its US unit.
Tags: usa
unveils
heineken
cmo
Pernod Ricard CMO Martin Riley on innovation, Brazil and being unafraid to fail
2014-01-29 15:54:47| Beverages - Topix.net
Martin Riley, the chief marketing officer of Pernod Ricard and president of the World Federation of Advertisers, took time out from the company's Innovation Day yesterday to speak to Marketing about his company's innovation strategy and his thoughts on brand-building in a decentralised business.
UK: Ex-Diageo director to fill Britvic's CMO role
2013-12-19 15:54:00| Daily beverage news and comment - from just-drinks.com
Britvic has appointed a former Diageo marketing director as its new CMO.
US: Patron Spirits appoints new CMO
2013-11-04 14:13:00| Daily beverage news and comment - from just-drinks.com
Patron Spirits has appointed a new chief marketing officer as the current incumbent is set to retire at the end of this year.
Tags: spirits
patron
appoints
cmo
US: Craft Brew Alliance hires ex-Heineken exec as CMO
2013-10-30 11:45:00| Daily beverage news and comment - from just-drinks.com
Craft Brew Alliance (CBA) has recruited a former Heineken executive as its chief marketing officer.
Tags: alliance
craft
exec
hires
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