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US: Heineken USA unveils new CMO

2014-02-04 17:51:00| Daily beverage news and comment - from just-drinks.com

Heineken has appointed a new chief marketing officer for its US unit.

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Pernod Ricard CMO Martin Riley on innovation, Brazil and being unafraid to fail

2014-01-29 15:54:47| Beverages - Topix.net

Martin Riley, the chief marketing officer of Pernod Ricard and president of the World Federation of Advertisers, took time out from the company's Innovation Day yesterday to speak to Marketing about his company's innovation strategy and his thoughts on brand-building in a decentralised business.

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UK: Ex-Diageo director to fill Britvic's CMO role

2013-12-19 15:54:00| Daily beverage news and comment - from just-drinks.com

Britvic has appointed a former Diageo marketing director as its new CMO.

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US: Patron Spirits appoints new CMO

2013-11-04 14:13:00| Daily beverage news and comment - from just-drinks.com

Patron Spirits has appointed a new chief marketing officer as the current incumbent is set to retire at the end of this year.

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US: Craft Brew Alliance hires ex-Heineken exec as CMO

2013-10-30 11:45:00| Daily beverage news and comment - from just-drinks.com

Craft Brew Alliance (CBA) has recruited a former Heineken executive as its chief marketing officer.

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